Communications
HerStart is a project run by Youth Challenge International. This is an initiative to advance gender equality by creating opportunities for women to build skills, confidence, and attain funding. HerStart collaborates with partner organizations in Tanzania, Ghana, and Uganda to identify their needs and develop pathways for local women to create businesses and jobs in their communities.
Design Challenge:
To work in a cross-cultural context by contributing to the design and implementation of communication strategies.
Client: Youth Challenge International
Role: Communication & Training Specialist
Activities: Experience Design, Training Development, Copy Writing, Market Research, Video Editing
Outcomes:
1. Designed and developed newsletters, work policies, promotional videos, infographics, and podcast series to strengthen the relationship with community partners and educate international audiences.
2. Organized training modules that provide digital literacy and mentorship for women entrepreneurs on business and communication tools.
Participant Profiles
Documentary and Design Tools
As a key component of the HerStart communication strategy, I executed the production of an educational video that spotlights the journey of a dynamic social entrepreneur: Munira Juma. Leveraging the organization’s visual identity, I crafted compelling infographics, posters, and flyers that effectively communicated project achievements, and inspired viewers to donate or participate in the HerStart project.
